Email Marketing is a means of sending commercial messages typically to a group of people using email. In broad sense, every email sent to any consumer or non-consumer is considered as email marketing. In short, using email to promote products or businesses is known as email marketing. Let’s take a look at what is email marketing and how does it works in detail…
Why to Build Strategies for Email Marketing?
- With Email Marketing strategies, you are holding all the cards at hand for potential success.
- Email Marketing can give you a big reach and put your business in front of a lot of people.
- A marketer has great workability in how they manage their email program.
- You can start small and that too with easy steps.
- Email allows you to target and format your messages on an individual or an organization level.
- There are small risks, the expenses are quite low and the potential for success is big.
What is New & Improved?
Is new always better? If you are actively testing and improving your email marketing designs, you’ll notice that even minute changes can have a big impact on the end –results. Updating your emails is a good idea, but be careful! Test the new designs if they aren’t driving you in a reverse direction and bring totally opposite results.
Changing around your emails to look fresh is a great idea. You can take ideas from thousands of free email marketing templates and examples available online to improve your ultimate marketing strategies.
When you start following these email marketing strategies, your emails will become an important channel for marketing-
Personalize your Emails
Personalize email doesn’t mean you’ll send an individual email to every single subscriber. Personalization means you use Customer data, like buying history, saved products or pages, and recently viewed items. In short, maintaining and reviewing a complete session if what customers are doing on your site.
Personalize your email by individual’s name, like “Dear Stefan…” instead of “Dear valuable Customer….” It shouldn’t be- “You might like these…” (randomly generated sentences), but should be- “You might also like these…” (based on customers’ data).
Create Mobile-friendly Emails
This is one of the most important email marketing strategies as this is concerned with mobile devices. It is said that 27% of all marketing emails were opened in mobile devices in 2012. By 2014, it got a hike of 42%. Now it’s at a peak of 61%! But, 20% of all marketing emails are not mobile friendly. Most companies hire an SEO expert for marketing their products online. Here are some mobile-friendly email marketing tips for you: –
Responsive email design means that the user experience is optimized regardless of what device they use. Most Email Service providers (ESP) offer this solution within their functionality.
Keeping the subject line & pre-header short is very crucial. Keep it short, so the reader knows what he/she is going to read about in the email.
Making CTA big and Obvious is really necessary for small fonts and devices and bigger fingers. When a text link may work on large screens, they might not work the same on smaller devices. Make Call to action big, and easy to click.
Start working on your Subject Lines
The subject lines with only 60-70 characters show no increase in open rates or clickthroughs. It is also found that the subject lines with less than 10 characters create a great impact on open rates i.e. 58%.
So start working on your subject lines from now, but beware that what works now might get wear off with sands of time. So freshen up your subject lines regularly.
When to send the Emails?
Which is the best time to send the emails? Well, there is no one rule that suits all audiences. According to one data, it is found that the highest open rate is between 8 pm to midnight. It also performed best for the sales and click-through rates. The same study also stated that the emails sent on weekends outperformed those sent during weekdays.
As with most marketing efforts, it is a thorough process to create effective email marketing campaigns. It requires a combo of good strategy, planning and analyzing the data to make improvements according to the type of campaigns.
Only after upgrading your emails and customizing them regularly according to your target audiences, the sales is going to increase drastically. Adopt email marketing strategies such that they deliver the maximum benefit to your business. You can find more posts like this to effectively boost up your business and sales.